Is it time to review your web hosting?

      Comments Off on Is it time to review your web hosting?

Are you looking to expand your online business? Can your current web hosting package cope with your plans for the future? Here are a few factors to consider to make sure your hosting package is still up to the job.

Image Credit

Speed

How fast does your website load? Speed is more important than you may think. The more traffic you receive at your website, the greater the burden is on your host’s servers. Nearly half of users expect a web page to load in two seconds at the most, with more likely to give up with each second of loading time ticking by. According to a blog at business resource and news site Business.com users will see a slow and clunky website as a reflection of how your business is run, and worse, up to 40% of them will share their bad experience with their friends.

If you’ve already optimised your website for loading time (such as compressing images, hosting video content on external sites, and reducing css and javascript) then it’s time to take a hard look at your web host.

Security

Nobody is completely safe from cyber attacks, but if your web host isn’t staying a step ahead of the game and being vigilant 24/7, you can still be at risk of a security breach. It’s something you should regularly check with them, as your reputation may be affected.

Reliability

How confident are you that your website will never go offline? What contingencies does your web host have if a server goes down or they need to do maintenance? If you’re expanding your online business, you need to be assured that your shop front will be open all the time, even at times of the day when traffic may be high. If you’re not sure your current host can manage the increased traffic your future business may bring, then research some hosts like names.co.uk, and chat to them about what they can offer.

Image Credit

Scalability

If you’re an online retailer, you’ll be creating more pages with more images and other media as your range of products increases. The bigger your website becomes, the greater need there’ll be for space on your host’s servers, not just to grow in the future, but to handle large spikes in traffic as well. For example, if you stock seasonal products such as Christmas trees you need to be sure your host can keep your site online and stable at peak times.

Customer support

In an ideal world, you’ll never have cause to contact your web host to resolve issues, but if you do, you need assurance that any glitch, whether it’s speed, down-time, or email trouble, will be resolved quickly. Check your SLA (Service Level Agreement), which should set out the minimum level of service you can expect to receive. If you’re looking for a new host, call them to discuss your business website’s needs to ensure they’ll be a good fit for the long term.