The dawn of subscription-based business models is well and certainly upon us. Even though the effect is more commonly thought at the customer degree with organizations like Spotify and Netflix disrupting a number of the bigger players within the space, it is now the B2B players which are driving the next wave of growth. More companies are shedding the baggage of legacy pay-per-product models and transitioning to an even more flexible service-based relationship using subscriptions to build their recurring revenue. Present transitions include tech biggies such as Adobe and Cisco which may have found newer income streams through subscription models. In reality, Gartner has even predicted that by 2020, more than 80percent of computer software vendors can change their enterprize model from old-fashioned permit and upkeep to subscriptions.

So what’s prompted this change in mind-set? Undoubtedly, the standard pattern of ownership of resources served well for several organizations, even at …