(A speaker talks about UK trade openings at the China Business Conference 2014)
English Airways, Rolls-Royce, Jaguar Land Rover and haircare mark Tangle Teezer are among the brands profiting from solid interest for UK products among Chinese shoppers, as indicated by a current China Business Conference keep running by the China-Britain Business Council.
The meeting, which included a blend of contextual analyses and exchanges, featured the chance to build UK trades made by a buzz for British-marked products among China’s white collar classes.
This buzz has been fuelled by, in addition to other things, the intrigue produced in the nation by network shows, Downton Abbey and Sherlock, and by the Royal Wedding.
English Airways is one brand that has built up a specific approach in China to captitalise on this excitement.
Paul Rogers, Marketing Manager APAC, British Airways, clarified that in the West, British Airways was happy with being a …