The emergence of JIO in the telecom sector has made other telecom operators to suffer from huge loss. The introduction of the cheapest plans by JIO has made everyone directed towards it. This made JIO a telecom operator with maximum subscribers in the shortest period of time. IN order to come up from such losses borne by Vodafone and increase its number of customers, it introduced its new plan. It wanted to stay ahead among the other telecom operators. Apart from this plan, there are several other plans that have been introduced with varied benefits as well as validity.

New Plans introduced:

• Rs.154 Plan: This plan offers the users with voice calling benefits. The calls can be placed between 12AM to 6AM. The users of this plan are provided with 600 minutes for making local calls. If the calls are placed instead of these six hours, the users will be

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